I’m a Senior UX Researcher & Strategist.

Currently driving strategic research as part of a team at Workday.

Read more about me.

Work examples

Making employee feedback actionable for business leaders

See project
Scaling research practice

See project
Driving cross-functional alignment through strategic user personas

See project
Customer Journey Map

See project
Continuous Discovery Workshop

See project

Recommendations

“Sasha consistently provided product teams with clear, concise, and compelling data that helped us validate our assumptions and steer our product development in the right direction.”

Rocío Pérez, Product Manager
“I will highly recommend Sasha for any role where user-centric innovation and cross-functional collaboration are essential.”

Benjamin Bernhard Højland, Director of UX Design
“Whether it’s running quantitative and qualitative research, leading stakeholder alignment workshops, or participating in customer conversations, Sasha always brings a calm, empathetic, and discerning perspective to complement her shrewd understanding of end goals.”

Grace Lam, Content Designer
“The common thread in Sasha’s approach to all research projects with cross-functional product teams is her ability to scope research; collaborative workshopping and clear visual communication of insights”

Sarah Bargiela, Senior User Researcher
"Sasha's research work has helped me personally as an ML engineer to understand the customer's needs which has been crucial as, otherwise, I would have been quite removed from them."

Julien Hoareau, Lead ML Engineer
"Sasha’s cross-functional collaborations have been driven by trust, support, creativity and loyalty. Together with product management partners, she has explored innovative ways to communicate research insights to reach desired impact. "

Caroline Arvidsson, UX Research Manager
"Sasha’s contributions were instrumental in the successful launch of the two GenAI features within Workday Peakon Employee Voice. Sasha’s research has also laid a foundation for teams to create impactful, user-centered solutions. "

Folake Knudsen, Senior Product Designer

Expertise

UX Research

UX & UI Design

UX Strategy

User interviews, usability& concept testing, surveys, card sorting and product analytics.

Design thinking, user journeys, ideation, workflows, wireframes, prototyping, interaction design.

Workshop facilitation, insights-driven planning, jobs-to-be-done, product metrics.

Contact

Location: Copenhagen

Email: starikova.flawn@gmail.com

DK phone: +45 50209370

UK phone: +44 7929502486

I’m a Senior UX Researcher & Strategist.

Making employee feedback actionable for business leaders

Scaling research practice

Driving cross-functional alignment through strategic user personas

Customer Journey Map

Continuous Discovery Workshop

“Sasha consistently provided product teams with clear, concise, and compelling data that helped us validate our assumptions and steer our product development in the right direction.”

“I will highly recommend Sasha for any role where user-centric innovation and cross-functional collaboration are essential.”

“Whether it’s running quantitative and qualitative research, leading stakeholder alignment workshops, or participating in customer conversations, Sasha always brings a calm, empathetic, and discerning perspective to complement her shrewd understanding of end goals.”

“The common thread in Sasha’s approach to all research projects with cross-functional product teams is her ability to scope research; collaborative workshopping and clear visual communication of insights”

"Sasha's research work has helped me personally as an ML engineer to understand the customer's needs which has been crucial as, otherwise, I would have been quite removed from them."

"Sasha’s cross-functional collaborations have been driven by trust, support, creativity and loyalty. Together with product management partners, she has explored innovative ways to communicate research insights to reach desired impact. "

"Sasha’s contributions were instrumental in the successful launch of the two GenAI features within Workday Peakon Employee Voice. Sasha’s research has also laid a foundation for teams to create impactful, user-centered solutions. "

Expertise

Contact